Silicon Valley is where every Mark Zuckerberg wannabe goes to make it big, hoping to land that million dollar-investment or even better, multi-million dollar buyout for their app. But things don’t always go according to script and behind the flashy deals and investments, there is a ton of bluster, bust-ups and bullshit, according to Antonio Garcia Martinez in Chaos Monkey, his tell-all account of his career as an entrepreneur and a Facebook product manager.
Martinez started off working for an online ad company, then left the company to do his own start-up to create an ad app, which earned the attention of Twitter and Facebook. Playing the two against each other, unknowingly to his two start-up partners, Martinez got into Facebook where he helped orchestrate their ad monetization strategy. Things then got a little rocky and complicated, and his Facebook stint didn’t end as promisingly as he had hoped.
As fascinating as this book sounds like, the reality, unfortunately, is that it was disappointing and one of the most boring books I’ve ever read. Maybe my intellect isn’t up to par, especially when it comes to tech and online marketing, which the author really gets into the nitty-gritty of, but a lot of the content just flew over my head. It gets quite complex with tech jargon and industry professionals would probably like it, but not the average layman reader. I honestly think the book could have been trimmed by over one-third and would have been a better book. The author describes a lot of minor events and details, and doesn’t hesitate to drop names including Sheryl Sandberg, who he had meetings with but never actually knew, and industry executives and venture capitalists. It gave the impression that he was trying a little too hard to impress readers. I was also hoping for more dirt on working in Facebook but the author sticks to meetings, technical stuff, and general workplace struggles. The craziest thing that happened in his book at Facebook is a weekend graffiti painting spree by employees after moving into their new headquarters. I might be a little harsh but the book’s subtitle was “Mayhem and Mania inside the Silicon Valley Money Machine” and in the end, it turned out to be a big yawn.